Vol. 1 Cover - ANNMS

When you first enter, contemporary jazz and lofi tunes play calmly as the subtle scent of incense dances in the air. This provides a subtle yet important addition to the store’s minimalistic ambience. The architecture focuses on providing a unique shopping experience without much fuss. The clothes sit and hang akin to paintings or sculptures, letting you admire the textures and designs. Something to note is that despite offering mid to high fashion labels, there are no mannequins to advise you on how to dress —you’ll need to figure that out on your own. This might perhaps be the reason the clothes stocked by ANNMS aren’t sold at malls —the shop values individuality, expression, experimentation, and focus. These values are what make the store very distinct from other brick and mortars on the avenue.